Going back to 1998 I was working with Macromedia, the company behind some of the web technologies that forever changed the way users interact with websites. I then went on to work for Startups as a web designer and webmaster. I had this moment of clarity, that I remember clearly. I said to my self, "What if I can apply this thing I am so passionate about towards helping others? What if I can help small businesses thrive online?". That thought hit me like a bug and I knew then that there was no way back, I had to do it.
This was about 15 years ago and to this day I can't see my self NOT DOING THAT!
Today more than 50% of small business websites fail to successfully perform when it comes to reaching that potential client base. Either because they lack on visual appeal or fail to have an effective online marketing strategy in place, or very often, both!